Why Do You Need Novo?

Even the best leaders, business owners, and executives have blind spots. It’s not a flaw, it’s how we’re built. Behavioural economics and psychology show that the more familiar we are with our own environment, the less clearly we tend to see it.

Our brains prioritise efficiency over objectivity, which can lead to unnoticed patterns, unchallenged assumptions, and overlooked risks or opportunities.

Bringing in someone who can act as an observational analyst - someone not embedded in the day-to-day that provides clarity. They are not emotionally tied to previous decisions, internal politics, or legacy thinking.

They see what you can’t, ask what you don’t, and surface insights you may have normalised. When leaders measure the wrong things, performance gravitates toward the wrong targets.

Novo Wealth helps you:

Identify blind spots you didn’t know existed
Reframe decisions
Challenge assumptions quietly steering your business
Refocus measurement and attention on what actually drives performance

Novo Wealth sees itself as a strategic advantage. The strongest leaders are those who know when to widen the lens and ensure they are not leading from inside an echo chamber.

As both Chief Executive Officer and Chief Growth Officer, I worked directly with a wide range of clients; from small SaaS start-ups to multinational corporations and large government agencies - gaining deep insight into how organisations, individuals, and teams grow.

This experience, combined with the carefully selected partnerships at Novo Wealth, ensures our clients are in safe hands.